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In the life sciences industry, where research outcomes can have profound impacts on human health and well-being, effective data management is not just a convenience—it’s a necessity. From clinical trial data to regulatory submissions, the industry relies heavily on accurate, timely, and accessible data to drive decision-making and ensure compliance with rigorous regulatory standards. Data …

Data Warehousing for the Life Sciences: Solutions for SMBs Read More »

Discover how interactive learning transforms compliance management. Get five key strategies for better engagement and results.

Unlock the power of life sciences CRM to optimize processes, improve patient care, and drive innovation.

Life science commercial operations teams are regularly pressured to develop new, actionable insights while streamlining data activities to reduce expenses. However, well-intentioned, new data management projects initiated to pursue these goals sometimes veer off course, floundering for traction and momentum. Wasted time and misspent money are two apparent consequences, but frustrated stakeholders’ delays in reaching …

How to Rescue a Floundering Data Management Project Read More »

The pharmaceutical industry is renowned for its unwavering commitment to training its workforce. It invests substantial resources annually to equip its employees with the skills and knowledge necessary for meaningful interactions with healthcare providers. These interactions with physicians, pharmacists, nurse practitioners, and other stakeholders in therapeutic delivery are pivotal to the success of any biopharmaceutical …

Unleashing the Power of Cloud-Based Technical Training in the Pharmaceutical Industry Read More »

In the intricate web of the life sciences ecosystem, where breakthroughs driven by intense research, innovative approaches, and effective collaboration, data plays pivotal roles; the diverse nature of data sources and the prevalence of information silos regularly pose significant challenges. This blog post will explore data integration and interoperability in life sciences, its significance, challenges, …

Data Integration and Interoperability in Life Sciences: Bridging Silos for Collaborative Excellence Read More »

At Conexus Solutions, Inc., we take immense pride in our exceptional team members, the true engines driving our success. In this latest installment of our “Behind the Team” series, we’re pulling back the curtain to reveal the remarkable journey, insights, and expertise of the mastermind behind our Data Services and Insights division, Sunitha Venkat. Sunitha …

Behind The Team with Sunitha Venkat, Practice Lead, Data Services and Insights Read More »

In the age of information, the term “big data” looms large as a catalyst for transformation across industries. Nowhere is this transformation more profound than in the realm of life sciences. From decoding the mysteries of the human genome to accelerating drug discovery, big data is shaping the future of healthcare. This blog post delves …

Unleashing the Potential of Big Data in Life Sciences: Navigating the Seven Critical Factors Read More »

As the first official employee of Conexus Solutions, Inc., Sandy Tammisetty embodies what it means to be the team behind your team. During her time in school, where she earned multiple degrees, to holding several positions here at Conexus, Sandy is always up for a challenge and sure to deliver precisely to client expectations. Now …

Behind The Team with Sandy Tammisetty, Practice Lead, Veeva Services Read More »

When it comes to email marketing, senders are required to include a simple way for recipients to unsubscribe. Also known as the CAN-SPAM Act, this requirement states that your message must include a clear and conspicuous explanation of how the recipient can opt out of receiving future messages. Many companies will include an unsubscribe link …

Unsubscribe vs. Preference Center – Why It’s Important to Customize Your Email Marketing Preference Center Read More »

An organization is off to a good start when training and continued education are viewed as an important part of their business, as it can ultimately affect the overall success of the company. However, if you aren’t embracing new technology updates that could take your training offerings to the next level, then you may fall …

What are the Benefits of Interactive Video Training? Read More »

Small and mid-sized life sciences companies’ sales teams require the ability to engage with healthcare professionals (HCPs) anytime, anywhere, and get messages to more customers without compromising their team’s productivity. With Veeva’s approved email solution, reps can send HCPs tailored content to augment the face-to-face visit, reach more low-access and no-see HCPs, and provide faster, …

6 Best Practices for Approved Email in Veeva CRM Read More »

On August 2nd, 2021, the Conexus team came together for a celebration to commemorate our 5 years of hard work as a team and as a family. What started in the basement of my family home, has successfully grown over the past 5 years into all that it is today; a pharmaceutical services organization that …

Conexus Anniversary: Celebrating 5 Years of Growth! Read More »

When it comes to email, it turns out that Health Care Practitioners (HCPs) are just like the rest of us: they want the information they want, and they don’t want stuff that isn’t useful. The problem for life science companies who communicate with HCPs is that every HCP has their own unique preferences. An email …

Email Preference Management: Putting customers in control of their inboxes Read More »

“I wish I could get more emails in my inbox,” said absolutely no one in this era of communications overload. But email isn’t going anywhere because it’s convenient and cost-effective. For Health Care Practitioners (HCPs), it turns out that email is their preferred means of communication: according to Veeva, 58% of HCPs prefer emails over …

Effective, Efficient, Compliant: Working with Veeva Approved Email Read More »

The role of video continues to grow in importance for pharmaceutical and other life sciences companies in getting their messages out to key audiences. Marketers at these organizations have long recognized video’s unrivalled impact as a medium. And the ubiquity of video playback opportunities – via sales representatives’ tablets or on the web – means …

Think “Conversation”: Four Tips for Creating Effective KOL and Patient Videos Read More »

When you think of Colorado, what comes to mind? Snow-capped mountains? John Denver lyrics? Pioneers of legal weed? While those may be among the more familiar associations with The Centennial State (bet you didn’t know that nickname), Colorado holds a different association for pharmaceutical marketers. That’s thanks to the Colorado House Bill 19-1131, which became …

Colorado Rules: How One State’s Law Impacts Pharmaceutical Emails Read More »

You’d be hard-pressed to find a major pharmaceutical company that doesn’t rely on Salesforce Marketing Cloud to handle email marketing, social media, and other aspects of their marketing efforts. Its robust capabilities and scalability – along with the ease with which it can be made HIPAA compliant – make Marketing Cloud a favorite in the …

You spent a bundle on Salesforce Marketing Cloud. So why aren’t you using it? Read More »

If you’re a marketing leader at a biotech, rare disease, or specialty pharma company, odds are that you came to that role after working in Big Pharma. It’s an increasingly common career option: after learning the ropes and achieving success at an established pharma company, many marketers are ready to tackle a different kind of …

You don’t need Big Pharma IT support to run a world-class marketing platform. Read More »

There comes an exciting moment in the life of many young life sciences companies when the focus shifts from R&D to commercialization. In the case of biotech, rare disease, and specialty pharma companies, this is typically the moment when product approval is in sight. Now that the massive investment of time and resources has produced …

Ready to start your email marketing efforts? Avoid these 4 mistakes. Read More »

For most marketers, including those in the Life Sciences space, Salesforce Marketing Cloud is the gold standard for enterprise multi-channel marketing platforms. In fact, you’d be hard-pressed to find a marketing team within the largest Life Sciences companies that doesn’t make use of the platform’s comprehensive suite of capabilities. But adoption of Salesforce Marketing Cloud drops …

Think your business is too small to use Salesforce Marketing Cloud? Think again. Read More »

With Salesforce sunsetting their current Territory Management module (TM 1.0) and implementing the new Enterprise Territory Management (TM 2.0), Veeva and Salesforce customers need cost effective, end-to-end assistance to make this mandatory change in a timely manner. All Veeva and Salesforce customers must implement this change prior to June 2021. Examples of where Territory Management …

Conexus offers an end-to-end solution to assist in Mandatory Salesforce and Veeva Territory Management 2.0 Migration Read More »

Sales reps should be focused on efficiently relaying information about their drug to HCPs. However, we often find that they are focused on finding solutions for the issues they may face while using their CRM systems. We currently support over 25 customers, so we answer a number of questions from sales reps regarding their CRM …

4 Tips for Improving Rep Productivity in Veeva CRM Systems Read More »