Think “Conversation”: Four Tips for Creating Effective KOL and Patient Videos
The role of video continues to grow in importance for pharmaceutical and other life sciences companies in getting their messages out to key audiences. Marketers at these organizations have long recognized video’s unrivalled impact as a medium.
Colorado Rules: How One State’s Law Impacts Pharmaceutical Emails
When you think of Colorado, what comes to mind? Snow-capped mountains?
You spent a bundle on Salesforce Marketing Cloud. So why aren’t you using it?
You’d be hard-pressed to find a major pharmaceutical company that doesn’t rely on Salesforce Marketing Cloud to handle email marketing, social media, and other aspects of their marketing efforts. Its robust capabilities and scalability – along with the ease with which it can be made HIPAA compliant – make Marketing Cloud a favorite in the pharma space.
You don’t need Big Pharma IT support to run a world-class marketing platform.
If you’re a marketing leader at a biotech, rare disease, or specialty pharma company, odds are that you came to that role after working in Big Pharma. It’s an increasingly common career option: after learning the ropes and achieving success at an established pharma company, many marketers are ready to tackle a different kind of challenge.