You spent a bundle on Salesforce Marketing Cloud. So why aren’t you using it?
You’d be hard-pressed to find a major pharmaceutical company that doesn’t rely on Salesforce Marketing Cloud to handle email marketing, social media, and other aspects of their marketing efforts. Its robust capabilities and scalability –...
You don’t need Big Pharma IT support to run a world-class marketing platform.
If you’re a marketing leader at a biotech, rare disease, or specialty pharma company, odds are that you came to that role after working in Big Pharma. It’s an increasingly common career option: after learning the ropes and achieving success at...
Ready to start your email marketing efforts? Avoid these 4 mistakes.
There comes an exciting moment in the life of many young life sciences companies when the focus shifts from R&D to commercialization. In the case of biotech, rare disease, and specialty pharma companies, this is typically the moment when...
Think your business is too small to use Salesforce Marketing Cloud? Think again.
For most marketers, including those in the Life Sciences space, Salesforce Marketing Cloud is the gold standard for enterprise multi-channel marketing platforms. In fact, you’d be hard-pressed to find a marketing team within the largest Life...