Data Warehousing for the Life Sciences: Solutions for SMBs
In the life sciences industry, where research outcomes can have profound impacts on human health and well-being, effective data management is not just a convenience—it's a necessity.From clinical trial data to regulatory submissions, the industry
Unsubscribe vs. Preference Center – Why It’s Important to Customize Your Email Marketing Preference Center
When it comes to email marketing, senders are required to include a simple way for recipients to unsubscribe. Also known as the CAN-SPAM Act, this requirement states that your message must include a clear and conspicuous explanation of how the
6 Best Practices for Approved Email in Veeva CRM
Small and mid-sized life sciences companies’ sales teams require the ability to engage with healthcare professionals (HCPs) anytime, anywhere, and get messages to more customers without compromising their team’s productivity. With Veeva’s
Email Preference Management: Putting customers in control of their inboxes
When it comes to email, it turns out that Health Care Practitioners (HCPs) are just like the rest of us: they want the information they want, and they don’t want stuff that isn’t useful. The problem for life science companies who communicate