Category: Blog

“I wish I could get more emails in my inbox,” said absolutely no one in this era of communications overload. But email isn’t going anywhere because it’s convenient and cost-effective. For Health Care Practitioners (HCPs), it turns out

The role of video continues to grow in importance for pharmaceutical and other life sciences companies in getting their messages out to key audiences. Marketers at these organizations have long recognized video’s unrivalled impact as a medium.

When you think of Colorado, what comes to mind? Snow-capped mountains? John Denver lyrics? Pioneers of legal weed? While those may be among the more familiar associations with The Centennial State (bet you didn’t know that nickname),

You’d be hard-pressed to find a major pharmaceutical company that doesn’t rely on Salesforce Marketing Cloud to handle email marketing, social media, and other aspects of their marketing efforts. Its robust capabilities and scalability –

If you’re a marketing leader at a biotech, rare disease, or specialty pharma company, odds are that you came to that role after working in Big Pharma. It’s an increasingly common career option: after learning the ropes and achieving success at

There comes an exciting moment in the life of many young life sciences companies when the focus shifts from R&D to commercialization. In the case of biotech, rare disease, and specialty pharma companies, this is typically the moment when

For most marketers, including those in the Life Sciences space, Salesforce Marketing Cloud is the gold standard for enterprise multi-channel marketing platforms. In fact, you’d be hard-pressed to find a marketing team within the largest Life

With Salesforce sunsetting their current Territory Management module (TM 1.0) and implementing the new Enterprise Territory Management (TM 2.0), Veeva and Salesforce customers need cost effective, end-to-end assistance to make this mandatory