Category: Blog
Why Partner with a Managed Training Service Provider in Life Sciences
In the ever-evolving landscape of the life sciences industry, partnering with a managed training service provider is essential for robust and dynamic training. From pharmaceuticals to biotechnology and beyond, these providers ensure professionals...
Compliance Management: Interactive Learning Techniques to Boost Retention
Compliance management is a crucial operation within the life science sectors, pivotal for fostering a culture of adherence to standards set by regulatory bodies, states, and companies themselves. This fundamental necessity underscores the importance...
Life Sciences CRM: The Key to Improved Patient Outcomes
Life sciences CRM is essential for effective management in this vast and intricate industry, where every molecule counts, and every discovery holds the potential to transform lives. With decades of experience in the field, witnessing its evolution...
Data Warehousing for the Life Sciences: Solutions for SMBs
In the life sciences industry, where research outcomes can have profound impacts on human health and well-being, effective data management is not just a convenience—it's a necessity.From clinical trial data to regulatory submissions, the industry...
Unsubscribe vs. Preference Center – Why It’s Important to Customize Your Email Marketing Preference Center
When it comes to email marketing, senders are required to include a simple way for recipients to unsubscribe. Also known as the CAN-SPAM Act, this requirement states that your message must include a clear and conspicuous explanation of how the...
6 Best Practices for Approved Email in Veeva CRM
Small and mid-sized life sciences companies’ sales teams require the ability to engage with healthcare professionals (HCPs) anytime, anywhere, and get messages to more customers without compromising their team’s productivity. With Veeva’s...
Email Preference Management: Putting customers in control of their inboxes
When it comes to email, it turns out that Health Care Practitioners (HCPs) are just like the rest of us: they want the information they want, and they don’t want stuff that isn’t useful. The problem for life science companies who communicate...
Effective, Efficient, Compliant: Working with Veeva Approved Email
“I wish I could get more emails in my inbox,” said absolutely no one in this era of communications overload. But email isn’t going anywhere because it’s convenient and cost-effective. For Health Care Practitioners (HCPs), it turns out...
Think “Conversation”: Four Tips for Creating Effective KOL and Patient Videos
The role of video continues to grow in importance for pharmaceutical and other life sciences companies in getting their messages out to key audiences. Marketers at these organizations have long recognized video’s unrivalled impact as a medium....
Colorado Rules: How One State’s Law Impacts Pharmaceutical Emails
When you think of Colorado, what comes to mind? Snow-capped mountains? John Denver lyrics? Pioneers of legal weed? While those may be among the more familiar associations with The Centennial State (bet you didn’t know that nickname),...