Category: Marketing Operations
Email Preference Management: Putting customers in control of their inboxes
When it comes to email, it turns out that Health Care Practitioners (HCPs) are just like the rest of us: they want the information they want, and they don’t want stuff that isn’t useful. The problem for life science companies who communicate with HCPs is that every HCP has their own unique preferences.
Effective, Efficient, Compliant: Working with Veeva Approved Email
“I wish I could get more emails in my inbox,” said absolutely no one in this era of communications overload. But email isn’t going anywhere because it’s convenient and cost-effective.
Think “Conversation”: Four Tips for Creating Effective KOL and Patient Videos
The role of video continues to grow in importance for pharmaceutical and other life sciences companies in getting their messages out to key audiences. Marketers at these organizations have long recognized video’s unrivalled impact as a medium.
Colorado Rules: How One State’s Law Impacts Pharmaceutical Emails
When you think of Colorado, what comes to mind? Snow-capped mountains?