Category: Marketing Operations
5 Ways Managed Salesforce Services Boost Pharmaceutical Sales Efficiency
Managed services for Salesforce can significantly boost pharmaceutical sales efficiency, addressing the high stakes and unique challenges faced by the industry. Achieving sales efficiency is critical for pharmaceutical companies, as sales teams must navigate intricate regulatory requirements, manage vast datasets, and maintain meaningful engagement with healthcare professionals and clients.Salesforce, a leading Customer Relationship Management (CRM) platform, provides a powerful solution to streamline these efforts.
Unsubscribe vs. Preference Center – Why It’s Important to Customize Your Email Marketing Preference Center
When it comes to email marketing, senders are required to include a simple way for recipients to unsubscribe. Also known as the CAN-SPAM Act, this requirement states that your message must include a clear and conspicuous explanation of how the recipient can opt out of receiving future messages.
6 Best Practices for Approved Email in Veeva CRM
Small and mid-sized life sciences companies’ sales teams require the ability to engage with healthcare professionals (HCPs) anytime, anywhere, and get messages to more customers without compromising their team’s productivity. With Veeva’s approved email solution, reps can send HCPs tailored content to augment the face-to-face visit, reach more low-access and no-see HCPs, and provide faster, more responsive service.
Email Preference Management: Putting customers in control of their inboxes
When it comes to email, it turns out that Health Care Practitioners (HCPs) are just like the rest of us: they want the information they want, and they don’t want stuff that isn’t useful. The problem for life science companies who communicate with HCPs is that every HCP has their own unique preferences.