Category: Marketing Operations
Building a High-Performing Marketing Operations Function in Life Sciences
Life sciences commercial teams operate in a market where expectations have never been higher. Healthcare professionals, patients, and payers want digital experiences that feel personalized, timely, and relevant.
Navigating the Complexities of Digital Content Migration in Life Sciences
Digital content migration presents one of the most critical challenges facing life sciences organizations today, particularly when transitioning between enterprise CRM platforms. The complexity of managing validated content while ensuring data migration quality requires a sophisticated approach that addresses both regulatory compliance and technical precision.
Unsubscribe vs. Preference Center: Why You Need to Customize Your Email Preference Center
Managing email subscriptions effectively is crucial for any successful email marketing program. While most companies rely on a simple unsubscribe link to comply with CAN-SPAM Act requirements, this basic approach often leads to unnecessary list attrition and missed opportunities for engagement.
How Outsourced Sales and Marketing Services Can Expand Your Reach
Outsourced sales and marketing services offer a powerful solution for life sciences and pharmaceutical companies looking to expand their market reach. Navigating regulatory landscapes, reaching specialized customer segments, and managing the rising costs of commercial operations all present formidable challenges in this complex industry.To stay competitive and achieve sustainable growth, businesses must adopt agile, strategic approaches.