Day: October 15, 2024
Axtria Acquires Conexus Solutions, Uniting Agentic AI and CRM Mastery to Redefine Life Sciences Commercialization
Berkeley Heights, NJ – April 15, 2026: Axtria Inc., a global leader in AI-first data analytics solutions for the life sciences industry, today announced the acquisition of Conexus Solutions, a premier life sciences technology and managed services partner specializing in CRM transformation across the Veeva and Salesforce ecosystems. With this acquisition, Axtria makes a decisive entry into end-to-end CRM, combining one of the industry’s most trusted CRM practices with its market-leading agentic AI platform.
Op/Ed: Why Rare Disease Brands Are Losing Patients at Critical Moments
Anthony Bianciella explains how rare disease brands lose patients because journey maps prioritize prescribing intent over the complex, unfamiliar logistics of post-diagnosis access.
How Life Sciences Marketing Operations Can Master Speed and Compliance
In life sciences marketing, speed and compliance are often treated like opposites. Either you move fast and cut corners, or you follow every rule and fall behind.
Beyond Migration: Preparing Your Commercial Organization for Vault CRM
Many life sciences companies are preparing for the shift from Veeva CRM to Vault CRM as if it were a routine system upgrade. It isn't.