Effective, Efficient, Compliant: Working with Veeva Approved Email
“I wish I could get more emails in my inbox,” said absolutely no one in this era of communications overload. But email isn’t going anywhere because it’s convenient and cost-effective. For Health Care Practitioners (HCPs), it turns out
Think “Conversation”: Four Tips for Creating Effective KOL and Patient Videos
The role of video continues to grow in importance for pharmaceutical and other life sciences companies in getting their messages out to key audiences. Marketers at these organizations have long recognized video’s unrivalled impact as a medium.
Colorado Rules: How One State’s Law Impacts Pharmaceutical Emails
When you think of Colorado, what comes to mind? Snow-capped mountains? John Denver lyrics? Pioneers of legal weed? While those may be among the more familiar associations with The Centennial State (bet you didn’t know that nickname),
You spent a bundle on Salesforce Marketing Cloud. So why aren’t you using it?
You’d be hard-pressed to find a major pharmaceutical company that doesn’t rely on Salesforce Marketing Cloud to handle email marketing, social media, and other aspects of their marketing efforts. Its robust capabilities and scalability –