At the CRM Crossroads: Navigating the Next Era of Commercial Technology in Life Sciences

Speakers

John Walsh, Co-founder and CEO, Life Sciences CRM Advisors, LLC, and Former Head of Commercial IT at Otsuka Pharmaceuticals

Ernie Payne, SVP and GM, Commercial Services, Conexus Solutions, Inc.

Description

The life sciences industry is facing a defining moment in its commercial technology evolution. Veeva’s move to Vault CRM and the rapid emergence of Salesforce Life Sciences Cloud are generating both excitement and uncertainty, especially for organizations navigating high-stakes decisions, shifting timelines, and complex technology landscapes.

Doing nothing isn’t an option. Choosing the wrong path could mean replacing your system in just a few years, overspending without real gains, or waiting too long and finding yourself at the back of the line when resources and partner capacity are stretched thin.

In this timely discussion, John Walsh and Ernie Payne, two leading voices in life sciences commercial enablement, will cut through the noise and explore how to mitigate risk while finding real opportunities for value in this moment of change. From public commitments and platform demos to shifting partner strategies and AI ambitions, they will share grounded perspectives on what leaders really need to know—and do—right now.

Who Should Attend

Chief Commercial Officer, Chief Innovation/Strategy Officer, Chief Marketing Officer, Head of Strategic Partnerships, CIO/VP of IT, Commercial IT Team, VP/Head of Commercial Operations, Head of Procurement for Commercial and/or Technology, Director of GxP/Regulatory Compliance