Category: Marketing Execution
Navigating the Complexities of Digital Content Migration in Life Sciences
Digital content migration presents one of the most critical challenges facing life sciences organizations today, particularly when transitioning between enterprise CRM platforms. The complexity of managing validated content while ensuring data...
Unsubscribe vs. Preference Center: Why You Need to Customize Your Email Preference Center
Managing email subscriptions effectively is crucial for any successful email marketing program. While most companies rely on a simple unsubscribe link to comply with CAN-SPAM Act requirements, this basic approach often leads to unnecessary list...
How Outsourced Sales and Marketing Services Can Expand Your Reach
Outsourced sales and marketing services offer a powerful solution for life sciences and pharmaceutical companies looking to expand their market reach. Navigating regulatory landscapes, reaching specialized customer segments, and managing the rising...
5 Ways Managed Salesforce Services Boost Pharmaceutical Sales Efficiency
Managed services for Salesforce can significantly boost pharmaceutical sales efficiency, addressing the high stakes and unique challenges faced by the industry. Achieving sales efficiency is critical for pharmaceutical companies, as sales teams must...
Unsubscribe vs. Preference Center – Why It’s Important to Customize Your Email Marketing Preference Center
When it comes to email marketing, senders are required to include a simple way for recipients to unsubscribe. Also known as the CAN-SPAM Act, this requirement states that your message must include a clear and conspicuous explanation of how the...
6 Best Practices for Approved Email in Veeva CRM
Small and mid-sized life sciences companies’ sales teams require the ability to engage with healthcare professionals (HCPs) anytime, anywhere, and get messages to more customers without compromising their team’s productivity. With Veeva’s...
Email Preference Management: Putting customers in control of their inboxes
When it comes to email, it turns out that Health Care Practitioners (HCPs) are just like the rest of us: they want the information they want, and they don’t want stuff that isn’t useful. The problem for life science companies who communicate...
Effective, Efficient, Compliant: Working with Veeva Approved Email
“I wish I could get more emails in my inbox,” said absolutely no one in this era of communications overload. But email isn’t going anywhere because it’s convenient and cost-effective. For Health Care Practitioners (HCPs), it turns out...
Think “Conversation”: Four Tips for Creating Effective KOL and Patient Videos
The role of video continues to grow in importance for pharmaceutical and other life sciences companies in getting their messages out to key audiences. Marketers at these organizations have long recognized video’s unrivalled impact as a medium....
Colorado Rules: How One State’s Law Impacts Pharmaceutical Emails
When you think of Colorado, what comes to mind? Snow-capped mountains? John Denver lyrics? Pioneers of legal weed? While those may be among the more familiar associations with The Centennial State (bet you didn’t know that nickname),...