
In an effort to optimize operations and maximize efficiency, many biotechnology and pharmaceutical companies are looking to integrate AI into their R&D
Rising R&D costs, extended development timelines, and increasingly complex regulatory environments have created immense pressure on biopharma organisations to innovate faster while delivering more value to patients and
As life sciences organizations increasingly adopt integrated data, AI, and advanced analytics, CRM platforms are becoming powerful tools to anticipate customer needs, personalize engagements, and measure impact in real-time across multiple
The split between major customer relationship management providers Salesforce and Veeva is years away, but the pressure on pharma and biotech companies to consider which path they’ll take is nigh. Since the divorce was announced in 2022, both