April 15, 2026

Axtria Acquires Conexus Solutions, Uniting Agentic AI and CRM Mastery to Redefine Life Sciences Commercialization

Press Release

Berkeley Heights, NJ – April 15, 2026: Axtria Inc., a global leader in AI-first data analytics solutions for the life sciences industry, today announced the acquisition of Conexus Solutions, a premier life sciences technology and managed services partner specializing in CRM transformation across the Veeva and Salesforce ecosystems. With this acquisition, Axtria makes a decisive entry into end-to-end CRM, combining one of the industry’s most trusted CRM practices with its market-leading agentic AI platform.

April 8, 2026

Op/Ed: Why Rare Disease Brands Are Losing Patients at Critical Moments

Article

Anthony Bianciella explains how rare disease brands lose patients because journey maps prioritize prescribing intent over the complex, unfamiliar logistics of post-diagnosis access.

Shot of a two confident business persons talking in the work place. Two colleagues using a digital tablet while walking in a modern office. Businessman and businesswoman in meeting discussing business strategy. Business coworkers working together in the office. | How Life Sciences Marketing Operations Can Master Speed and Compliance

March 20, 2026

How Life Sciences Marketing Operations Can Master Speed and Compliance

Marketing Operations

In life sciences marketing, speed and compliance are often treated like opposites. Either you move fast and cut corners, or you follow every rule and fall behind.

Relationship Management. CRM accounting system, clients, support, deals. Organizing client data.

March 10, 2026

Beyond Migration: Preparing Your Commercial Organization for Vault CRM

Veeva Services

Many life sciences companies are preparing for the shift from Veeva CRM to Vault CRM as if it were a routine system upgrade. It isn't.