Day: April 27, 2021
Making Pre-Commercial Marketing Technology Work Under Launch Pressure
In pre-commercial life sciences environments, marketing technology (MarTech) platforms are often implemented well before launch. Teams select, configure, and integrate systems quickly, expecting campaigns to perform flawlessly.
How AI Insights Can Survive and Scale Across R&D Teams and Programs
AI is increasingly embedded in how R&D teams analyze data, evaluate hypotheses, and decide what to prioritize next. Many initiatives start with a focused question and a contained dataset.
Why Scalable AI in Life Sciences Starts with Data Systems, Not Algorithms
Artificial intelligence continues to gain momentum across the life sciences industry. Organizations are exploring AI to accelerate clinical development, improve quality and compliance processes, optimize manufacturing and supply chains, and enhance commercial effectiveness.
Where AI is Working in Clinical R&D
Sandy Tammisetty, VP of Veeva Services Practice Group at Conexus Solutions, spoke with Pharmaceutical Executive about where AI implementation is working for the pharma industry, and where it doesn’t appear to be a good fit. According to her, research shows that the technology provides the best results when used in a decision-support role.